Back-office employee

An email employee that builds the campaign, segments it, and sends

It turns a brief into a ready-to-send campaign - writes the email, builds the segment, sets the send time, and queues it for approval - then reports back on opens, clicks, and conversions.

Northwind
Threads
Huddles
Drafts
Channels
#general
#lifecycle
#content
#random
Direct messages
AvaAPP
Priya Nair
# lifecycle7 members
BIS|A</>
Message #lifecycle
+@
>

The actual employee, working in your Slack.

Why teams trust it

Written, segmented, sent.

Live campaign
|
Subject lines A/B tested
24/7
Drafts and schedules around your calendar
Human-in-the-loop
You approve the send and the segment
Brief to send
Written, segmented, and scheduled in one pass
The process

How it works

Step 1

Writes the campaign

Turns the brief into the email - copy, subject lines, and CTA - in your voice, and sets up an A/B test where it helps.

Step 2

Builds the segment

Pulls the right audience from your CRM and product data, sizes it, and sets the send time for when each recipient is most likely to open.

Step 3

Queues & reports

Drops the campaign into your ESP ready to approve and send, then reports back on opens, clicks, and conversions once it's out.

Watch it work

From brief to scheduled send

It writes the email, picks the subject lines, builds the segment from your data, sets the send time, and queues the campaign in your ESP - ready for you to approve and send.

Campaign Brief - Finance guide launch.pdf
CAMPAIGN BRIEF
Goal: drive guide downloads - Launch week
Marketing
Audience
Trial users, no purchase
OfferFree finance guide
Primary CTADownload now
A/B test2 subject lines
Segment size
4,210 recipients
Mailchimp
Subject line
Segment
Send time
A/B test
Status
Source
Subject line
Segment
Send time
A/B test
Status
Integrations

Works in the tools you already use

MailchimpKlaviyoHubSpotSalesforceSlack
Questions

Frequently asked

Both. It writes the copy, subject lines, and CTA in your voice, builds the audience segment, sets the send time, and queues the whole campaign in your ESP - then reports on how it performed. You approve before anything sends.

From the data you already have - your CRM, product usage, and past campaigns. It targets the audience the brief calls for (say, active trials who haven't purchased), sizes it, and shows you exactly who's included before you approve.

The one you already use - Mailchimp, Klaviyo, HubSpot, or your ESP of choice - plus your CRM for segmentation. It builds the campaign the way a marketer would, so there's no custom integration to start.

No, unless you want it to. By default every campaign is queued for approval - you review the copy, the segment, and the send time, and nothing goes out until you sign off.

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