Front-office employee

A track-and-trace employee that runs the check calls and answers the shipper

It calls and texts the carrier for status, writes the milestone to your TMS, and proactively updates the shipper with an ETA - so check calls get made on time and 'where's my freight' stops reaching a person.

PN
Priya Nair›
Text Message

The actual employee, texting your shipper.

Why teams trust it

Located. Updated. Logged.

Live tracking
|
Outside Texarkana, on schedule
24/7
Check calls and updates around the clock
Exception-first
Delays flagged to dispatch with context
Every check call
Made on schedule, no rep dialing down a list
The process

How it works

Step 1

Runs the check call

Calls or texts the carrier and driver on your schedule, captures the location, status, and ETA, and reads it against the plan - so a check call never gets missed because a rep was busy.

Step 2

Updates the TMS & shipper

Writes the milestone and ETA to your TMS and pushes the update to the shipper proactively - and answers inbound 'where's my freight' questions instantly with live status and a tracking link.

Step 3

Flags the exceptions

When a load is running late, sitting, or off-route, it escalates to dispatch with the carrier, the location, and the impact - so the real problems get a person, not the routine updates.

Watch it work

From check call to a clean milestone

It calls the driver for a status, reads the location and ETA against the schedule, and writes the milestone to your TMS - then pushes the ETA to the shipper, so the board is always current without a rep on the phone.

Check call - load 4471
CHECK CALL
Load 4471 - Logged 2:10 PM
Driver - Luis (Ryder Hauling)
Lane
Atlanta, GA - Dallas, TX
LocationTexarkana, TX
StatusIn transit, on schedule
ETAThursday 10:00 AM
Disposition
On time
LoadMaster/ Movements / Load 4471Open
Load
Milestone
ETA
Shipper notified
Status
Source
Load
Milestone
ETA
Shipper notified
Status
Integrations

Works in the tools you already use

McLeodproject44SamsaraTurvoTwilioSlack
Questions

Frequently asked

Yes. It calls and texts the carrier and driver on whatever cadence you set, captures location, status, and ETA, and logs the result - so every load gets its check call on time, including nights and weekends, without a rep dialing down a list.

It updates shippers proactively with ETAs and delay notices before they ask, and answers inbound status questions instantly over text, chat, or phone with live tracking. WISMO can be up to 40% of contact volume - most of it stops reaching a person.

It detects the slip from the check call or the tracking feed, notifies the shipper with a new ETA, and escalates to dispatch with the carrier, the location, and the downstream impact - so the exception gets worked while the routine updates handle themselves.

Your TMS and visibility tools - McLeod, Turvo, project44, Samsara - plus your phone and SMS line, tracking and updating the way a track-and-trace rep would, with no custom integration to start.

Related
AI carrier sales →AI freight invoice audit →AI employees for logistics →All AI employees →

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